The North & Ink identity
Find the approved brand assets, templates and guidance for North & Ink.
Logos
Seasonal and milestone logos
Christmas
Pride
Milestone logo
Milestone logo
Brand colours
Electric blue
#0400FF
#0400FF
Ink black
#111111
#111111
White
#FFFFFF
#FFFFFF
Bright blue
#0037FF
#0037FF
Brand fonts
Inter Bold
North & Ink Creative Studio
Use for headlines and short, high-impact messages.
Inter
North & Ink Creative Studio
Use for body copy and readable supporting information.
Brand voice and tone
Keep the voice confident, creative and clear. Be warm and human, use direct language, and let personality shine without sacrificing readability.
Usage rules
- Use the supplied approved logo artwork; do not redraw, stretch or distort it.
- Keep clear space around logos and ensure strong contrast with the background.
- Use the provided colours and fonts consistently across digital and print work.
Resources
Social media
Approved profile images, cover art and post graphics.