Our Mission
Crafting creative solutions for brands that matter
At North & Ink, we believe every business has a unique story worth telling. We partner with ambitious brands to clarify their vision, strengthen their identity, and connect authentically with their audience. Through strategic branding, purposeful design, and compelling communication, we help you build trust, accelerate growth, and create lasting impact in your market.
Our Story
The journey that brought us here
2020
The Beginning
North & Ink began its journey as LaserKraft, a business built on creativity, craftsmanship, and a passion for bringing ideas to life.
As our services, vision, and ambitions grew, we recognized the need for a brand that better reflected who we are today and where we are headed.
The transition from LaserKraft to North & Ink represents more than a name change—it marks the evolution of our business into a modern creative brand focused on design, branding, and innovative solutions.
While our name has changed, our commitment to quality, creativity, and exceptional service remains at the heart of everything we do.
North & Ink carries forward the trusted foundation of LaserKraft while embracing a future filled with new opportunities, fresh ideas, and meaningful connections with the clients we serve.
2022
Growing Together
At North & Ink, we believe great style is about more than what you wear. It's about the community you build and the journey you share. As our brand continues to grow, we're proud to bring together individuals who value authenticity, creativity, and self-expression. Every order, every story, and every customer plays a part in shaping who we are. Together, we're creating more than a clothing brand. We're building a community driven by confidence, ambition, and a passion for standing out from the crowd. Thank you for being part of the North & Ink journey. The best is yet to come.
2023
Adapting & Innovating
At North & Ink, we understand that style, culture, and trends are constantly evolving. That's why we embrace a mindset of continuous innovation, always looking for new ways to improve our designs, elevate quality, and enhance the customer experience. From exploring fresh creative concepts to refining the details that matter most, we're committed to staying ahead while remaining true to our identity. By listening to our community and adapting to the changing world around us, we ensure that every collection reflects the perfect balance of modern trends, timeless style, and exceptional craftsmanship. Innovation drives us forward, and adaptation keeps us connected to the people who inspire us every day.
2024
Sustainable Future
At North & Ink, we're committed to building a better future through responsible choices and thoughtful design. We believe that great clothing should not only look good but also be created with respect for people and the planet. As we grow, we continue to explore more sustainable materials, reduce unnecessary waste, and improve our processes wherever possible. Our focus is on creating high-quality, long-lasting pieces that encourage mindful consumption and stand the test of time. By making conscious decisions today, we're working towards a more sustainable future for our community, our industry, and the generations to come.
Today
Your Story, Our Mission
Today, North & Ink stands as a brand driven by passion, creativity, and a commitment to delivering quality apparel that reflects modern lifestyles. What began as an idea continues to evolve through the support of our growing community and our dedication to exceptional design. Every collection represents our focus on craftsmanship, authenticity, and self-expression, creating pieces that people can wear with confidence every day. As we look ahead, we remain committed to pushing boundaries, embracing new opportunities, and building a brand that inspires the next generation. Today is just the beginning of our journey, and we're excited to continue growing with you every step of the way.
Meet Our Creative Directors
The visionary minds behind our creative studio
Add an image for Creative Director 1
Lord Jordan Luke McConnell
Creative Director
At the heart of North & Ink is Jordan, the creative mind behind our vision, identity, and style. With a passion for modern design, streetwear culture, and timeless fashion, Jordan leads the creative direction of the brand, turning ideas into collections that inspire confidence and individuality.
Every piece is carefully considered, from the initial concept to the final details, ensuring it reflects the quality, authenticity, and creativity that define North & Ink. Driven by a commitment to innovation and a genuine connection with our community, Jordan continues to shape the future of the brand while staying true to its core values and original vision.
Add an image for Creative Director 2
Julie McConnell
Art Director
At the heart of North & Ink is Jordan, the creative mind behind our vision, identity, and style. With a passion for modern design, streetwear culture, and timeless fashion, Jordan leads the creative direction of the brand, turning ideas into collections that inspire confidence and individuality. Every piece is carefully considered, from the initial concept to the final details, ensuring it reflects the quality, authenticity, and creativity that define North & Ink. Driven by a commitment to innovation and a genuine connection with our community, Jordan continues to shape the future of the brand while staying true to its core values and original vision.